this is the first USA children's book on the topic
experienced authors, who consistently promote their new books and backlist
appeals to kids who love anime and manga
appeals to families with pre-school & elementary school age children, teachers, librarians, educators
piggybacking on increasing popularity of anime and manga in the USA
The Asian-American population (5% in 2010) will nearly double by 2050 (the fastest growing segment in the USA)
Special sales appeal to children's & cultural museums, graphic novel markets, and gift stores.